ADM Cocoa (Koog aan de Zaan, the Netherlands) has launched a new bright red cocoa powder, De Zaan D-11-ZR.

The ingredient is made from selected cocoa beans and imparts a brilliant colour and well-balanced flavour in dairy, ice cream, bakery, cereal and confectionery products, says the company.

The first in a new range of bright cocoa powders, it provides a distinctive, vivid colour with intense crimson tones, claims the company.

D-11-ZR is suitable for premium baked goods, such as cakes, and confectionery.