Fox’s has added a new flavour to its Crunch Cream range. The new Lemon Crunch Creams consists of smooth lemon cream, sandwiched by crunchy biscuits.
Fox’s brand manager Frances Tilling says: "We’ve worked really hard with consumers to understand the market and how Fox’s can make its mark. The everyday treat sector of the biscuit category is currently worth £26.5 million (Nielsen Scantrack 12 w/e to 23 February, 2008) and with new Lemon Crunch Creams, we aim to secure our lead position in the Creams market by tapping into the consumer trend for new and exciting flavours."
The new range is already available in major retailers.