A week is a long time in cupcakes. Two weeks, an age. Here are our top cupcake trends spotted in the build-up to National Cupcake Week and our UK Cupcake-off competition (deadline 16 July).

1. That perennial poser ’coffee and doughnut or coffee and cupcake’ is rendered redundant by the coffee donut cupcake

2. Surf bums get their own VW camper van cakes, from La Crème Cupcakes

3. An ingenious tear and share World Cup Cake from National Cupcake Week sponsors Renshaw (best replace the England flag...)

4. Cupcakes evolve into Cake Pops, by Molly Bakes in Selfridges