Dawn Foods (Evesham, Worcestershire) has announced that it will now offer a full range of frostings, with the addition of three new flavours: chocolate, strawberry and lemon. Dawn Foods is launching the full frostings range in response to research among the bakery and foodservice sectors and their customers, which shows that, when it comes to sweet bakery products, consumers are demanding novelty and variety, visual appeal and satisfying taste delivery, said the firm. No artificial colours are used throughout the range.
Dawn Foods’ marketing director, Maggie Dagostino, said: "We know that when it comes to sweet bakery products, consumers are demanding greater novelty and variety along with high visual appeal and great taste delivery. Our fros- tings range can satisfy that demand, allowing the sweet bakery line-up to be extended dramatically, creatively, easily and profitably."