Sweet bakery and ingredients specialist Dawn Foods (Evesham, Worcestershire) is offering an Easter recipe, using its Baker’s Select Carrot Cake base, as an alternative to the traditional fruit cake recipe.

According to Dawn Foods’ marketing director, Maggie Dagostino: "Easter entertaining is not just about Easter eggs and themed cakes. The long weekend is a traditional time for family entertaining and consumers are looking for truly indulgent high-quality sweet bakery products suitable for the occasion."