Wastage is a key issue for all bakers, whether a small high-street shop or a larger-scale manufacturer. Getting the balance right between producing enough product to entice consumers and avoiding being left with too much stock at the end of the day is difficult.

Dawn Foods has developed its new Premium Extra Life Donut Mix, which provides a tender eat for up to five days once wrapped.

Marketing director Maggie Dagostino says: "Using longer-life products, bakers can keep shelves full and carry unsold goods over to the next morning."