(Evesham, Worcestershire) has developed a seasonal Christmas recipe card, using standard Dawn Foods mixes.

Maggie Dagostino, marketing director at Dawn, says: "We know that bakers want to offer consumers Christmas-themed treats, but are worried about buying festive products that will be wasted if not sold over the Christmas period.

"The recipe sheet is based on standard mixes that they can use year-round, meaning that there is no need to increase the basic inventory. They are simple, straightforward recipes that produce seasonal indulgences."