Sweet bakery and ingredients specialist Dawn Foods (Evesham, Worcs) will be on stand J24 at this year’s Caffé Culture (23 and 24 May 2007, National Hall, Olympia, London) with new products on show for the first time in its ready-to-serve (RTS) and ready-to-finish (RTF) ranges.

In RTS, Dawn will be showing its Adore range of seven super-premium bakery products and will also be unveiling the first products from its new ’Generic Dawn Brand’. Very Berry Crumble, Luscious Lemon and Cheeky Chocolate are three thaw-and-serve individually wrapped Loafcakes. The new Generic Dawn Brand offers packaging flexibility, with low-key but uniform branding to allow own-label solutions and fully global ranges.

Also on show will be two new products from Dawn Foods’ thaw-and-serve ranges, designed to capitalise on the current growth trend for US products within the café sector. Visitors to the stand can be among the first to taste these products.