DBC Foodservice is launching a range of baking ingredients for caterers under its new own-label brand.
The ‘dbc label’ range of premium products is designed to be cheaper than its branded equivalents and includes baking mixes such as plain sponge mix and scone mix, pastry mix, vegetable oil, powdered milk,and flour in bag sizes up to 25kg.
DBC Foodservice buying director Sue Cronin-Jones said: “We have created a range of products that appeal to caterers, delivering consistent quality and profit to their bottom line. This is the first stage of our own-brand development plan, and we are looking forward to presenting more ranges in 2011.”
Many of the recipes have been benchmarked against leading branded products in independent tests and were created to meet Food Standards Agency guidelines on healthier eating.
The range’s packaging and logo incorporates the existing DBC Foodservice brand colours of black and red with a bold typeface. Customers in the sector already using DBC services include Caffè Nero.