Tortilla supplier Discovery Foods has denied industry rumours that it is about to be sold to Mission Foods, which claims to be the world’s largest tortilla company.

Discovery, an independent family business, is looking at various strategic options for securing external investment, admitted MD James Beaton. But reports of an impending sale were "totally unsubstantiated," he told British Baker. "We are looking at bringing more investment into the business, but not an outright sale, unless we have an irresistible offer," he added.

Discovery Foods, based in High Wycombe, Buckinghamshire, has two factories in Daventry, Northamptonshire and recently opened a third factory in Milton Keynes, Buckinghamshire. Mission Foods, founded in 1949, is part of Mexico City-based Gruma Corp.