While the public are already aware of the benefits of smoothies as a healthy and nutritious food, King Parrot Foods (Liverpool) has come up with a twist on the concept - a smoothie that they say is even healthier and contains more vitamins than other types of smoothies. King Parrot Smoothies are sold frozen, with frozen fruit, juice and fat-free yoghurt. They are less than 1% fat and provide a minimum of two of the five portions of fruit a day. The ingredients are frozen in prime condition, says the company, and kept in that state, so there is no deterioration. They have a 12-month shelf life.
Ocean Spray (Croydon, Surrey) is offering its consumers the chance to ’Win a spa break every day’, in the run-up to Christmas, with an on-pack promotion through its core cranberry juice drinks range.
Jonathan Duffin, business development manager UK drinks at Ocean Spray said: "We are looking to encourage trials among lapsed and infrequent users, with an offer that complements our brand’s unique cranberry health benefits.
"A spa break offer is a natural fit for the brand. Research suggests 40% of users arrive at the product because of its health properties, and our range of ambient products offers a cranberry flavour for everyone."