English Rose Bakery has struck a deal to supply Selfridges with macaroons at its Trafford Centre food hall in Manchester.

According to the Manchester Evening News, it is the first time the bakery’s products have been stocked by a retailer, as the founder, Emma Brown, was previously focused on selling at local markets and via her website.

It is thought the deal could see her macaroons rolled out to other Selfridges stores, including Manchester city centre and Birmingham.

Her macaroons are available in a range of flavours including: ‘English Rose’, Chocolate, Salted Caramel, Vanilla, Lemon, Black Cherry, Chocolate Orange and Coffee Caramel.