Tom Herbert, former BB-columnist and one half of Channel 4’s Fabulous Baker Brothers, and his brother Henry, have been signed as the face of National Craft Bakers’ Week.

Tom, a member of the National Association of Master Bakers (NAMB) and one-time winner of Young Baker of the Year at the Baking Industry Awards, is being used to promote the week which takes place between 7 and 12 October.

In an already special year for the NAMB, which is celebrating its 125th anniversary with a Gala Banquet on 3 November 2012 at The Guildhall, London, the addition of Tom and Henry marks a PR coup for the week.

Gill Brooks-Lonican, chief executive of the NAMB, said: “Having filmed with Tom and Henry on the last episode of the Fabulous Baking Brothers – and I was told to be miserable, I promise – I am pleased that such talented and genuinely nice brothers have agreed to be the faces of NCBW. They are delighted to support the NA ,and other members in this exciting venture.”