The Fabulous Bakin’ Boys plans to invest £6m in a new fully automatic snack cake line, which will enable it to double capacity at its Oxfordshire bakery.

The first stage of the investment has seen the firm recently sign off a £3m order for packaging equipment, including three Ulma flow-wrappers, a robotic palletiser and case packing equipment, which will be installed this year. The second part of the project will see mixing and production equipment installed next year for making a range of products, such as cupcakes and muffins. The line will also include technology to inject products, add icings and sprinkles and create different sizes and shapes.

"We’ve reached capacity on our existing line, so this investment will give us a huge increase in capability and enable us to develop new products," said Fabulous Bakin’ Boys MD Gary Frank. "We already supply most areas of the market from retail to foodservice, and there is potential to grow sales with all of them. We hope to increase turnover from £20m a year to £45m."