Fairtrade giant Traidcraft has launched the UK’s first Fairtrade gluten-free bar into Tesco stores.
The business has added four new products to its range, all of which are gluten free and will be available in 195 larger Tesco stores.
The products include two new Fruity bars; Cocoa & Beetroot and Carrot & Stem Ginger, as well as two new Trail bars, Cocoa Crunch and Banana & Walnut.
Jenny File, product marketing manager at Traidcraft, said: “At Traidcraft we have decades of experience developing and innovating new fair trade products, and we’re thrilled to announce this latest ‘Fairtrade first’ in our extensive range.
“It’s great to be able to offer consumers a gluten-free option, further extending the popular ‘free from’ category, whilst also changing the lives of smallholder farmers, one bite at a time.”
The bars will also be sold online at www.traidcraft.co.uk.