Premium pudding supplier Farmhouse Fare has unveiled a £2m marketing package, including new packaging and a new TV sponsorship deal.

The new packaging designs, which have been developed over the past six months, feature products from mixing bowl to dessert bowl, and give details of the story behind the six-year-old company.

Farmhouse Fare is also sponsoring the new six-week series of The Royal, an ITV spin-off from Heartbeat, based in a hospital, which runs from 16 September.

Farmhouse Fare-sponsored slots at the start of and during episodes will show a family with a jovial dad eating Sunday lunch.

The company, based in Clitheroe, Lancashire, has also added two flavours to its pudding range: Luxury Sticky Gingerbread and Treacle Pudding and Luxury Rocky Road.

Farmhouse Fare now supplies a host of multiples, including Aldi, Asda, Booths, Wm Morrisons, Sainsbury’s, Selfridges, Tesco and Waitrose.