Bakers were urged to support the work of food and drink skills sector council Improve at the Federation of Bakers’ (FoB) conference. Warburtons’ director Brett Warburton told delegates the organisation had a growing amount of influence, with initiatives including skills academies being developed, which bakers must help mould to their requirements.

The FoB and the Flour Advisory Bureau are preparing to launch a new summer campaign to promote the Vitality Eating system, fronted by popular sports presenter Gabby Logan, following a campaign at Christmas. The eating plan advocates a low-fat balanced diet as a healthy alternative to yo-yo and fad dieting.