A new commercial team has been unveiled at Finsbury Food Group following a staff reshuffle. Four members of staff have been repositioned in an effort to strengthen the company’s sales and marketing teams.

The UK premium cake manufacturer has made Mark Bruce the new brand director. He was most recently sales and marketing director for Lightbody’s Celebration Cakes, a cake brand in Finsbury Food’s portfolio. He will be in charge of developing and driving forward brand plans for the various licenses held by Finsbury.

John Steele has been appointed brand manager, and will be responsible for overseeing all Disney and Nestlé brand activity. Steele was previously national account manager for Lightbody.

Joining the team will be Jo Fraser and Jim Dobson who have been appointed commercial controllers, and will oversee a team of national account managers and account executives. Fraser was most recently commercial manager for Lightbody, and Dobson was previously Finsbury Food’s general brand manager.

“Each of these strategic positions is key to Finsbury Food’s determination to sustain and build upon success,” said Finsbury Food’s chief executive, Dave Brooks. “They show our commitment to investing in a team that can meet the needs of both retailers and end consumers.”