Food Design has developed a concept that it feels will add that extra finishing touch to doughnuts.

Consumers already enjoy a sprinkle on top of iced doughnuts, but Food Design has developed its freeze/thaw-stable Fudjie Crumb in a variety of natural flavours and colours. They are available in white and green mint, orange, strawberry, lemon and cappuccino, and add texture, eye appeal and extra flavour to this meal-time treat.

Instead of jam in the middle of the doughnut, the company is offering an alternative with its sauces, toffee and fruit flavours.

Managing director Colin Hunter says: "I believe not only should food be exciting to the tongue, but also delightful to the eye. Our new vivid and exciting range fulfils both criteria."