Kraft Foods has laid all its cards on the table with a final bid for Cadbury. The US manufacturer announced details of a recommended final offer on 19 January 2010 the deadline for acceptance is Tuesday 2 February.
Research commissioned by the Food Standards Agency (FSA) has revealed there is a low level of consumer engagement with, and understanding of, country of origin labelling (COOL). Price and food safety information, for example use-by dates, were largely considered to be more important factors than COOL by consumers, according to the report.
A disgruntled supermarket cleaner who feared he was about to lose his staff parking space sought revenge by hiding nails in bread, chickens, and boxes of cereal, reported the Daily Mirror.
As part of a novel marketing device, the biggest bakery retail chain in the US, Panera, has come up with an idea to tie in with National Random Acts of Kindness Week, from 15-21 February. Entitled "Panera it Forward", the campaign by Ohio franchisees will see ’goodwill ambassadors’ handing out flyers with two freebie coupons one to keep yourself and one to pass on to friends or family as a way to "spread kindness into the surrounding community".