Kluman & Balter (Waltham Cross, Herts) says it provides bakers with a full range of ingredients to produce imaginative Easter goods, from hot cross buns to simnel cakes, rabbit-shaped cakes and individually decorated fairy cakes.

“It’s an opportunity for bakers to go to town on their displays with scope for bright colours and decorations,” says trading director Danny Kluman. “But they need a huge variety of ingredients.”