The Village Bakery (Melmerby, Cumbria) is introducing a Four Berries Bar to its range of organic Four Bars, which includes Four Fruits, Four Nuts and Four Seeds. Packaging has also been redesigned.

Containing blueberries, cranberries, strawberries and raspberries, the new Four Berries Bars are wheat-free and contain no added fat. Consumer research revealed the need for more contemporary packaging to help convey the nutritional and natural benefits of the products.

The Four Bars redesign also aims to create greater differentiation on-shelf, says the firm.

Michael Bell, MD, says: “This addition to the Four Bars range will help us achieve our objective of increasing market share through increased listings and sales. We are delighted with the packaging redesign, which retains the traditional feel that the Four Bars enjoy and has proved a key motivator to purchase.”