Fox’s Biscuits has added a new biscuit bar to its Rocky range. The new Rocky Crispy Crunch has been described by the firm as a "rugged and textured biscuit bar", which is covered in milk chocolate and contains wafer and biscuits bits.
It joins Rocky Chocolate and Rocky Caramel in a bid to drive further growth in the chocolate biscuit bar (CBB) sector.
According to Fox’s CBBs command the largest share of the sweet biscuit market at 26% (Nielsen MAT to w/e 12.06.10).
Rachel Moffatt, brands sector director for Fox’s, added: "Following its highly successful relaunch last year, the current Rocky portfolio continues to grow in popularity, up 6.5% Nielsen MAT to w/e 12.06.10, whichhas led to the development of Rocky Crispy Crunch." The launch will be supported by in-store media, price promotions and PR activity.