As you can see (left and on page 15) we are now in full swing preparing for National Craft Bakers’ Week. We have engaged an extremely competent marketing company to help you gain extra sales and encourage new customers into your shop.

When you register for your free pack, it will have tips on getting your company into the local press and local radio. The National Association of Master Bakers will be sending releases to the national press and national television channels, pushing the week on your behalf. The week is designed to raise the profile of craft bakers and we all know the value and superb quality of products that you produce more customers need to know too.

If you decorate your window or even your staff please send us your photographs and there will be a prize for the best shop, with the photographs going into our trade magazine.

Why not try new product tastings ask your suppliers what deals they are doing for this week as they are eager to be involved.

Last year, one member used the days of the week for "specials" Meat Pie Mondays, Two-for-the-price-of-one Tuesdays, Fruity Fridays and so on so get imaginative!

Free point-of-sale material will be available and Dame Kelly Holmes, twice Olympic Gold Medallist will be championing your cause. The rest is up to you!