Bakery products are at the forefront of the new Food Standards Agency (FSA) consultation on voluntary targets for reductions in saturated fat and added sugar. 

The consultation will focus on biscuits, cakes, pastries and buns, and will also look at portion size reductions.

“We want to make it easier for people to make healthier choices – to choose foods with reduced saturated fat and sugar – or smaller portion sizes,” said an FSA spokeswoman.

Julian Hunt, communications director at the Food and Drink Federation, said: “We are disappointed that [the FSA] appears to remain committed to arbitrary targets for specific nutrients in certain foods, rather than focusing on the need to achieve a balanced diet and lifestyle.”

Responses are required by Tuesday 3 November 2009. For more information visit