FSA launches major consumer campaign on salt

The Food Standards Agency (FSA) has kicked-off a massive campaign to educate consumers about the ‘hidden salt’ in foods such as bread, sandwiches and pizza. The campaign, which goes live this week, features television advertising focused on pizza and sandwiches, and radio and print advertising on bread. It urges consumers ...

 

To continue reading, register for free

You are what you read, registration is quick, easy and free. Just click register now and you’ll be finished faster than it takes you to butter a crumpet!

Don’t miss out:

  • Unlimited access to content
  • Regular newsletters to your inbox
  • Save articles to read later on
  • A more personalised experience

Already registered? Please log-in here