Dorset bakery Fudges has teamed up with the Campaign to Protect Rural England (CPRE) to encourage people to get out and enjoy the British countryside.
The bakery will be helping to raise awareness and support for the charity’s work to maintain a sustainable future for the English countryside.
Over the next few months, it will be working with CPRE to identify five key ‘Bicnic’ locations. “The sites that are identified will become a key part of our new ‘Bicnicing’ spots, chosen as great places for sitting and enjoying a view, a good book, picnic or a biscuit or two,” explained Sue Fudge.
The Bicnic spots will be launched in the Autumn and Fudges will also be creating a new ‘Bicnic’ pack of its sweet and savoury biscuits, straws, wafers and flatbreads to accompany the campaign.
“These spots will be marked on a map on our website and, in the future, will be joined by lots more. We are also hoping that people will take the time to nominate their favourite spots,” explained Fudge.
Fudges will also be raising awareness of CPRE through national events, and will be supporting the organisation at fundraising and membership events.
The CPRE is a charity that promotes the beauty, tranquillity and diversity of rural England.