Britvic and PepsiCo’s sports drink Gatorade is to launch a year-long on-pack promotion starting this month.
Entitled ’Gatorade Gives Back’ it will reward consumers with sports equipment, music downloads, sporting holidays and money-can’t-buy experiences. For a chance of winning, consumers need to collect codes, which can then be entered online or via text.
"We hope to get as many people involved as possible with schools, clubs and athletes taking full advantage of the rewards available," commented Adam Draper, Gatorade brand manager.