Cupcake bakers and retailers are gearing up to what looks set to be a busy National Cupcake Week, next week.

Running from 13-19 September 2010, the week aims to promote this key bakery product of choice, and, importantly, boost sales of cupcakes in your shops.

There are now nearly 600 members of the National Cupcake Week group on Facebook, and almost 500 followers of the Week on Twitter.

Last month, British Baker announced the Cupcake Champion of Great Britain 2010 – David Bennett of the Sunshine Bakery in Chapel Allerton, Leeds – in a national competition, which saw over 60 entries from professional bakers.

Sky television channel Food Network UK, which recently filmed the judging of the cupcake competition, has also been plugging the event every half an hour, on Sky 262 and 263+1.

Visit the National Cupcake Week page on to see which bakeries are getting involved this year, and to download a free branded A3 poster and National Cupcake Week logo, which can be used in your shops to generate consumer interest and to promote the week.

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