Don’t forget to make the most of National Doughnut Week 2010, which kicks off this Saturday. The week, sponsored by CSM UK, runs from 8-15 May and raises money for charity The Children’s Trust, through the sale of doughnuts.

As well as raising money for charity, it is also a great way of promoting your business in the local community.

Bakeries across the country have registered to take part in the event, including: Sayers the Bakers, Martin’s, Dunns of Crouch End, Warings Bakery, Forfars Fresh, Gunns Bakery and P & A Davies.

This year, doughnut lovers are being invited to predict the winner of the 2010 Football World Cup by buying a doughnut topped with icing in the colour of the shirts of the six teams tipped to win: Brazil (yellow shirts), Spain (red shirts), England (white shirts), Argentina (light blue shirts), Italy (royal blue shirts) and South Africa (green shirts).

Ray Wilkins, former England player, coach and a supporter of The Children’s Trust, said: “By taking part in National Doughnut Week’s special ‘World Cup Doughnut Poll’, friends, family and work colleagues can enjoy predicting the winner, whilst raising money for children with disabilities.”

The Children’s Trust, Tadworth is a national charity providing care, education and therapy for children with multiple disabilities and complex health needs, and rehabilitation services to children with an acquired brain injury.

To find out more visit www.nationaldoughnutweek.org.