Ginsters has launched a handful of festive season-inspired products this winter. Following the success of last year’s limited-edition Christmas Cracker sandwich, it will be making a return for winter 2010. The sandwich contains British roast turkey, stuffing, bacon and cranberry sauce. Joining it will be a new Festive Beef sandwich, filled with British roast beef, caramelised red onion chutney, mayonnaise and rocket.
The Cornish savouries and sandwich manufacturer will also introduce the latest special-edition pasty in Ginsters’ pasty line: the Turkey, Bacon & Cranberry Pasty, containing British turkey, smoked bacon, cranberries, potato and onion in a creamy sauce.
"Our seasonal specials have always been popular with consumers as they offer a taste of something different for lunchtimes and on-the-go snacking," said head of brand marketing Andy Valentine.