Savouries giant Ginsters has opened its first-ever retail outlet at Manchester’s Victoria railway station.
The 450sq ft hot food outlet, branded Ginsters, went on trial late last December at a high footfall site at Manchester’s second-largest station.
The pilot unit sells a range of hot products, including hot drinks, pasties, panini and hot slices as well as Ginsters’ new Bara product. Ginsters’ channel controller Angus Fewell said: “It is a test scenario, but so far it is proving extremely successful and shows there is a customer demand for hot products.
He explained that Ginsters would be refining the offer before starting any roll-out. “You cannot roll it out until you are sure it will be profitable. It might take a year until we even consider opening further sites.”
Ginsters said it would look for partners to open any further sites with. The initial trial is a partnership with Manchester Convenience Stores.