Responding to rumours that Maidenhead’s best loved independent baker of cakes is on the verge of some very exciting new developments, The Handmade Cake Company is proud to announce that May 2008 will see the budding business take up residence in its new twice-as--large bakery down the road. Although to some, popping down the road might not seem like the most audacious move, this is a born-in-Berkshire company that prides itself on its local roots and making the right decisions. This is why some twenty-five years down the line, phrases like handmade, small batches, no artificial anything and real ingredients still ring as true as ever.

This isn’t to suggest for one moment however that The Handmade Cake Company is so tied to the best cake making traditions of the past that it can’t prepare for the new hot cakes trends as and when they arrive.

For one thing, 2008 will be the year that The Handmade Cake Company, will finally have the space to broaden its cake horizons, no longer having to disappoint all those customers who keep asking when it will be bringing their unique brand of fresh thinking to the grab and go marketplace.

According to Sales Director, Simon Law, ‘Our move to a new bakery, whilst exciting in its own right, is only the beginning of some very significant changes over the coming months.

A move into individually wrapped cakes not only enables us to appease existing customers who are itching to expand their existing handmade repertoire, but also to reach an entirely new group of premium cake enthusiasts. We know there are many ‘always on the move’ individuals out there who would really benefit from a little quality cake time in their lives.’

Looking a little further ahead, The Handmade Cake Company is only too aware that a historical leaning towards round cakes and traybakes means that there are a lot of cake connoisseurs out there who have enjoyed its fare, but not known the face behind the cakes.

‘Expect us to really raise the bar with regard to our customer identity and communications over the coming months,’ concludes Simon, ‘as we finalise our plans to well and truly put Maidenhead on the fine cake map.’

Editor’s Notes

The Handmade Cake Company currently makes over 40 different cakes

This summer sees The Handmade Cake Company celebrate its 25th anniversary

In 2003 The Handmade Cake Company was sold by the Perry family to a new generation of cake-loving owners (Parry Hughes-Morgan, Michael Wheeler & Simon Law) and has enjoyed double-digit growth every year since.

The forthcoming marketing communications upgrade was created in conjunction with

Purple Pilchard Marketing