Greencore Cake & Desserts has confirmed that up to 100 jobs could go at its Hull plant after it lost a major contract.
Group communications manager Michael Evans said in a statement: "Greencore can confirm that its Cakes and Desserts business is commencing a consultation process with employees, which may result in around 100 redundancies at its site in Hull.
"This is part of a restructuring programme that has been made necessary by the loss of a contract with one of Green-core Cakes & Desserts’ major customers."
He went on to say that the company would be working closely with the Unite union, as well as other employee representatives throughout the process, and would make "every effort to help all affected employees find alternative employment both inside and outside the Greencore Group".
Evans told British Baker that he was unable to confirm local media reports in Yorkshire that the contract lost was a £7m supermarket deal.
The company employs 800 full-time staff and 200 part-time staff at the plant.