Greggs has revealed it has commenced a limited trial with Iceland Frozen Foods, which will see 10 stores sell frozen Greggs-branded sausage rolls.
The trial will test the waters to see what the potential is for Greggs’ savoury products to be sold into the frozen take-home market, ready for customers to bake at home. It will also aim to identify any impact this could have on its existing shop business.
“Greggs will closely monitor the trial before determining the long term viability of its participation in the frozen ready to bake market,” said the firm.
The ten Iceland shops are based in the Liverpool area and will sell four-pack sausage rolls.