GSK has added five new flavours to its drinks portfolio. Lucozade Energy is currently the UK’s number one energy drink, and the firm has now introduced a new blackcurrant flavour to the market, which it said had received excellent feedback so far.
The firm has also added an Orange variety of its low-calorie sports drink Lucozade Sport Lite, which contains only 50 calories. Its Lucozade Sport brand now features a new cherry flavour, while Ribena is branching out from its ’still’ past and launching two Ribena sparkling drinks in blackcurrant and raspberry flavours. All the new drinks are available in 500ml formats.
l For more on soft drinks see the feature in our 25 March issue.