Sainsbury’s Halloween bakery products helped push sales in the division up 50% as the retailer announced increased sales for the 28 weeks to 3 October 2009.
"Bakery has had a fantastic start to the year and the new products we have launched in the Basics range, such as the muffins, have played a big part in this," commented Nick Townend, Sainsbury’s category manager for bakery. "We also benefited from a great selection of products over the Halloween period, which led to a 50% growth in sales."
Townend said that bakery is a key area for Sainsbury’s, which it is supporting through its bakery apprentice programme. "That is something which is delivering real results for our customers and colleagues alike."
The supermarket saw total sales rise by 3.7% to £11,158m. Sainsbury’s Basics range features 650 products, including a variety of cakes, biscuits, mor-ning goods and bread.