Entries are now being accepted for Product of the Year 2012. Now in its eighth year, it is the nation’s largest independent survey, conducted by TNS Research International, into FMCG product innovation, with over 12,000 consumers voting.

According to new research by Kantar Worldpanel, the inclusion of a Product of the Year logo on 14 winning products from 2009, achieved an average of £9.2m in sales in the 12-month time period, against an average new product, which achieves less than £1m after one year of its launch. 

Winners of this prestigious award typically see a 10-15% increase in sales, according to the organisers.

The awards are free to enter for any product or product line launched within the past 18 months. Entries received before 1 July will receive a 15% early bird discount if the product passes the Jury Day test and is submitted to the research stage to be voted Product of the Year 2012.

Winners for 2011, announced in January, included Warburtons for its SnackaDoodle in the Snacks category, and Aunt Bessie’s Perfect for Chicken Yorkshire Puddings in the Savoury Food category

To enter your product or to find out more visit www.productoftheyear.co.uk. The final deadline is 6 August, 2011.


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