Heinz has launched a five-strong range of soups for the foodservice sector.

The ambient soups are available in boxes of six 1-litre standing pouches and are free from MSG, artificial colours and preservatives, and comply with FSA salt guidelines.

New Heinz Select comes in Chunky Farmhouse Vegetable, Rustic Minestrone, Hearty Mushroom, Tangy Tomato & Basil and Sweet Carrot & Coriander, all based on leading retail varieties.

Tal Drori, brand manager for Heinz Foodservice, said while soup was considered an easy profit-earner for caterers, it was not meeting its full potential and alternative products were being called for.

“It’s incredibly important that we continue to exceed expectations with new innovations, and wet, ambient soups, accounting for £7.6m or 18% of the market, are considered to offer quality, as well as being easy for caterers to store and handle.”

Caterers will be offered point of sale material, including branded soup bowls, a soup kettle, and chalk boards.

For more information log onto www.heinzsight.co.uk or call 0800 575755.