The meal deal is on the food to go shop customer’s radar and it is something they would consider purchasing, but they have not completely bought into this offering from their coffee shop. So there is an opportunity to increase basket size, as there is a missed opportunity. Establish credibility for a meal deal offering for breakfast and lunch, such as chilled and hot sandwiches + cake + coffee. But an alternative interpretation is that a coffee shop’s focus should be on its core range and it should leave meal deals alone.