North west pie and pastry producer Holland’s is launching a new range of microwavable frozen snacks.
Costing £1 each, the pre-baked microwavable steak slice and sausage roll will be available in Tesco stores nationwide from this month.
A two-pack chicken and gravy pie, RRP £2.00, is also available.
New flavours in the range are expected to be announced later this year.
The packaging allows the pastry to crisp as it cooks, and includes a tear strip in the middle. The product can be microwaved in two to four minutes.
Joseph Langfield, frozen pastry buyer at Tesco, said: “Holland’s new microwavable range is innovative and unique to the frozen pastry category. These convenient snacks will be a great addition to Tesco’s offering and will bring in new shoppers looking to purchase the range.”
David Girdler, spokesperson for Holland’s, said: “A first for Holland’s and a first for the frozen retail market. We believe in developing a product range, which will bring the greatest convenience to our customers, and that is exactly what we have done with the new microwavable range.
“This pre-baked range gives customers a completely new quick and easy way to snack on the go.”