Holland’s Pies has revealed a brand new look to its packaging as it embarks on a year of “innovation and growth”.

Rolling out to UK stores in the coming months, the branding will feature on packaging of all Holland’s ranges, including its food-to-go, pies and pastries.

Developed from consumer research and industry insight, the new packaging highlights Holland’s Pies’ Lancashire heritage and sees the return of Holland’s gold logo.

The company said its “deep-rooted connection to Lancashire is also celebrated through the new tagline, ‘a proper Lancashire baker’”.

Leanne Holcroft, brand manager at Holland’s Pies, said that with the new branding in place, the company was perfectly positioned to build on its success.

“We have a great year ahead of us, driven by ambitious growth plans and filled with some of our most exciting product launches to date,” added Holcroft.

“We’ve invested heavily in the innovation and expansion of our product range and it was vital that this was reflected in our branding, without losing any of the history we share with our loyal following. We’re extremely proud to be the north’s favourite pie brand.”

In March 2017, Holland’s extended its frozen range after unveiling two brand new Micro Pies.