Glacéau vitaminwater has launched a strawberry and kiwi variant, called i-focus. It contains Vitamins A, B and C and is available in a 500ml bottle.
i-focus is the second new flavour to join the range. The launch will be supported by a marketing campaign entitled ’Show us your vits’.
"The vibrant pink colour of the new variant will increase shelf stand-out against the remaining seven colours of the glacéau vitaminwater range," commented Jason Hood, head of glacéau at Coca-Cola Enterprises. He said growth in the functional stills sector has been led by glacéau vitaminwater with the brand now worth £8m in retail sales.