Bakery brokerage Anglo Brokers is to be relaunched as BakeSense on April 2, to reflect its focus on the bakery market.

The company was taken over by business partners Glenn Bancroft and Philip Scholes in 2004. Mr Bancroft, formerly of Asda, told British Baker: “Anglo Foods was originally a confectionery broke-rage, which moved into bakery in the 1990s. Philip and I have over 40 years’ combined experience within the bakery industry; it was natural that we would move the focus entirely onto baked goods.”

Bake-Sense aims to provide a sales development package including market research, product development, packaging solutions and consolidated distribution. The £15m-plus turnover broker develops products for and supplies major supermarkets including Tesco and Asda, sourcing bakery goods from a network of associated UK bakeries.

The partners also acquired the majoriy stake in a £5m turn-over bakery in Bala, north Wales last year. MD Gareth Williams co-owns and runs the operation.

BakeSense’s future plans include the acquisition of another 30-40,000sq ft of production sites.