== Kingsmill links with Wallace & Gromit ==
Kingsmill is to partner Aardman Animations, which produced the bakery-themed Wallace & Gromit film - A Matter of Loaf and Death - to mark its release on DVD. The brand is offering an on-pack token collect promotion, available from 23 March across various ranges including Kingsmill Great Everyday, and Tasty Wholemeal. The promotion to run across 60 million packs offers consumers the chance to win a range of branded collectables, such as a limited-edition Kingsmill turbo-matic toast rack.
== Maple Leaf seeks MD ==
Canada Bread Company, the parent company of the UK’s biggest bagel supplier Maple Leaf Bakery, is looking to appoint a new MD at its UK business, following the voluntary resignation of former MD Peter Maycock. He left "based on a mutual decision about the best interests of himself and the company", said Lynda Kuhn, senior vice-president, communications and consumer affairs at Canada Bread.
== Asthma support ==
Asthma UK is calling on bakeries to support a new scheme, Business Against Asthma, which supports staff who have asthma as well as aiming to reduce risks in the workplace. The scheme offers practical advice and support for bakeries, including a visit from Asthma UK. For details, call 0800 12162 55 or visit asthma.org.uk/businessagainstasthma
== ieminister update ==
Bristol pie firm Pieminister unveiled a new range of retail packaging, products and sausage rolls at IFE09. The firm showcased improved pie recipes for its Mr Porky Pie and its Thai Cook Pie, while its packaging now features a window and is fully compostable.