In Short
Warburtons has developed a 600g loaf exclusively for Poundland, currently being trialled in stores. The 600g version of the Toastie loaf, as thick- or medium-sliced, retails at £1. It is currently on trial at 78 stores, and a full roll-out is expected later this month, said a spokesperson for Poundland.
To continue reading, register for free
You are what you read, registration is quick, easy and free. Just click register now and you’ll be finished faster than it takes you to butter a crumpet!
Don’t miss out:
- Unlimited access to content
- Regular newsletters to your inbox
- Save articles to read later on
- A more personalised experience
Already registered? Please log-in here