Asda cupcake deal

Cupcake producer Mama Doreen’s has won a listing in Asda following a tie-up with deliciouslyorkshire. The Harrogate-based business, which uses local Yorkshire ingredients, will initially supply five ranges to the supermarket’s Pudsey branch: Sticky Toffee, Vanilla, Lemon, Chocolate, and a seasonal range.

Healthy focus

The London Bread & Cake Company attended IFE alongside one of its suppliers, flour miller Marriages. MD David Hall commented on the trend for health products, which the firm has responded to with product launches such as carrot and cumin bread. The firm had also recently launched soda breads for St Patrick’s Day, and cupcakes with a cherry on top for Red Nose Day.

Welsh awards

The 10th annual Wales the True Taste Food & Drink Awards will be held in North Wales for the first time, with categories, including a Baked & Confectionery class, now open to enter. For details visit

Clarity on software

AC Software Solutions would like to clarify the information supplied to British Baker for their feature that appeared in the 11 March ’New Installations’ feature, detailing a new installation at Fine Lady Bakeries. The overall recipe system was supplied by Bizerba (UK), with the software being written by AC Software Solutions. AC Software Solutions said it apologised for any misunderstanding.

Location, location

Correction: In the feature ’Top of the Tiers’, in BB’s 11 March issue, it was incorrectly stated that The Tiny Cake Company was based in Staffordshire; it is in fact based in North Yorkshire.