Soreen launch

Malt loaf brand Soreen says it is positioning itself within the morning goods category with the launch of the first-ever Malt Toastie loaf, available in Asda from 12 September, at an RSP of £1.39, followed by other supermarkets. The Malt Toastie loaf has been developed specifically for toasting and is pre-sliced. The launch will be backed by a major national marketing campaign. A fruity version will follow.

Aberdeen opening

Scottish cake shop chain Bibi’s Bakery plans to open a third shop in Aberdeen in October. The retailer, which is a finalist in this year’s National Cupcake Championships, already has two shops, in St Andrews and Edinburgh.

Fine for Just Baked

Sunderam Premanand, owner of Just Baked, in Bolton Road, Luton, was fined £10,000 at Luton Magistrates Court after pleading guilty to 10 food hygiene offences, including failing to protect food against contamination, failure to keep fixtures and fittings in good condition, and failure to keep the premises clean.

Lewis revamps web

Swansea-based Lewis Pies is relaunching its website at following a major overhaul. The site includes a blog page on news and views at Lewis Pie and Pasty Co.

Support NCW charity

Don’t forget to support British Baker’s partner charity CLIC Sargent during this year’s National Cupcake Week from 12-18 September. You can help to raise vital funds for children with cancer by making a percentage donation of cupcake sales during the week or by selling 100 cupcake pin badges for a suggested donation of £1 each. For details, go to