To refer specially to the fact that bread has been made entirely by hand does not create any impression - at any rate, favourable - on the public of today, who associate the use of machinery with almost every conceivable manufacturing process. The public also associates improved hygienic standards with the greater use of machinery, so that "made entirely by hand" has nothing to commend it on that score.
Moreover, there is no virtue in saying bread is made from the "purest materials available". It should be and, as the law as to the purity of foodstuffs is exacting, it is the trader’s duty to himself and to his public to make it his business to see that the purest materials are available.
=== Next issue 25 July ===
== l Hallowe’en ==
Bakery ideas and trends for the scary season
== l Meet the buyer ==
We speak to Waitrose’s packaged cake buyer, Sam Witherington
== l Interview ==
Délifrance’s MD Ian Dobbie opens the doors to his new plant in Leicester