Some of our readers inform us that they have been doing a good trade during the very hot weather with their American soda fountains. We are glad to learn this, for a year or two ago, we devoted a good deal of space to up-to-date formulae for American drinks, and we strongly urged confectioners to install fountains in their shops. We pointed out that there was a danger of allowing this branch of the business to go almost exclusively into the hands of chemists.

In the warmest days, an army of sandwich men have been patrolling Holborn with posters, announcing the desirability of stepping aside to indulge in a cool drink. This shows how these general stores trench upon the province of the confectioner. How many confectioners with a soda fountain thought it worthwhile to draw the attention of those who were not their customers?